Today's Bookings
14
↑ 22% vs avg Wed
⌗
Upcoming Tours (7d)
47
12 private · 35 group
⛵
Revenue This Week
$18,420
↑ 14% vs last week
$
Available Capacity
68%
→ Sat fully booked
◐
⚠
NOAA Small Craft Advisory — Choctawhatchee Bay
Issued 4:12 PM CT · winds 18kt SE, gusts to 24kt · effective 9 PM Wed through 6 AM Thu. Sunset cruises departing 6:30 PM cleared, last call 7:00 PM.
Today's Manifest · Wed Jun 3
Live trip status — click row to see roster
Time
Tour
Guests
Captain
Status
Revenue
9:00 AM
Dolphin Cruise
The Emerald Lady · 90 min
JH
Hartwell + 5
Capt. Trey
Complete
$234
11:00 AM
Dolphin Cruise
The Emerald Lady · 90 min
RM
Moreno + 11
Capt. Trey
Complete
$468
1:00 PM
Private Charter · 4 hr
The Pelican · Custom route
SK
Kim wedding · 14
Capt. Aaron
Aboard
$1,250
2:00 PM
Kayak Rental · Half-Day
Crab Island · 6 SUP / 4 yak
DG
Greene party · 10
Megan (shore)
On Water
$420
3:30 PM
Dolphin Cruise
The Emerald Lady · 90 min
TP
Patel + 3
Capt. Trey
Boarding 3:15
$156
6:30 PM
Sunset Cruise · Champagne
The Pelican · 2 hr
LH
Hartwell anniv · 8
Capt. Aaron
Confirmed
$680
6:30 PM
Sunset Cruise · Champagne
The Sea Breeze · 2 hr
BW
Wexler proposal · 2
Capt. Carmen
Awaiting Sig
$320
Revenue · Last 30 Days
All bookings · USD
Private Charters · $48.2k
Group Tours · $31.8k
All Bookings
23 upcoming · 142 in last 30 days
Date Range · Jun 3 – Jun 17, 2026
Status · All
Tour Type · All
Captain · Any
Date
Guest
Tour
Guests
Status
Total
Payment
Jun 36:30 PM
LH
Lauren Hartwell
Sunset Cruise · Private
Email · 2 hr
8
Confirmed
$680
Deposit
›
Jun 36:30 PM
BW
Brian Wexler
Sunset Cruise · Private
IG DM · 2 hr
2
Awaiting Sig
$320
Pending
★
Special Request
Bringing engagement ring in box. Champagne sparklers if possible, hide from his fiancée at sandbar. Photo package booked — captain please get the moment.
Jun 49:00 AM
JK
Jen Kowalski
Dolphin Cruise
Google · 90 min
5
Confirmed
$195
Paid
›
Jun 41:00 PM
DG
David Greene
Private Charter · 4 hr
Direct · The Pelican
14
Confirmed
$1,799
Paid
›
Jun 511:00 AM
SK
Sara Kim
Bachelorette Charter · 4 hr
Concierge · Sandbar party
12
Confirmed
$1,499
Paid
›
Jun 68:00 AM
MR
Marcus Rivera
Family Adventure Package
Direct · Full day
4
Confirmed
$189
Paid
›
Jun 63:00 PM
EM
Erin Moore
Group · Dolphin Cruise
Email · 90 min
22
Deposit Due
$858
Net 7
›
Jun 710:00 AM
TP
Tim & Priya Patel
Private Charter · 4 hr
TripAdvisor · The Sea Breeze
2
Refund Req
$799
Weather
›
Jun 86:30 PM
JD
Jordan & Drew
Sunset Cruise · Group
Direct · 2 hr
4
Confirmed
$196
Paid
›
Showing 9 of 23 upcoming bookings
Tour Packages
Edit pricing, capacity, and availability inline
Dolphin Cruise
90-min harbor + East Pass · 4 departures/day · most-booked
Cooler +$25Photos +$49Snorkel +$15
From
$39
Cap
28
Sunset Cruise · Champagne
2 hr · Choctawhatchee Bay · 6:30 PM daily · 21+ champagne service
Photos +$49Charcuterie +$65Dinner Add-on
From
$49
Cap
16
Kayak & Paddleboard Rental
Self-guided · Crab Island launch · Half-day window
Clear-bottom +$15Dry bagDelivery +$30
From
$35
Cap
18
Private Group Charter
4 hr · Custom route · Up to 16 guests · BYO drinks
Cooler +$25CateringMate +$120
From
$599
Cap
16
Family Adventure Package
Full-day combo · Dolphin + paddleboard + sunset · family of 4
Save 18%Snacks incl.Parking val.
From
$189
Cap
8
Harborside Dinner Add-on
Reservation hold at partner restaurants · Brotula's, Dewey, Boshamps
$0 feeHold from departure
From
$0
Cap
∞
Snorkel Reef Run (DRAFT)
Norriego Point + jetty · 3-hour · not yet published
Gear incl.Photos +$49
From
$65
Cap
12
Availability Calendar
June 2026 · click date to block / unblock
June 2026
5 blocked · 12 full
S
M
T
W
T
F
S
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
1
2
3
4
Open
Full
Blocked
LH
Lauren Hartwell
Last booked Jun 3 · $680
MR
Marcus Rivera
Repeat 4x · Local Guide
SK
Sara Kim
Wedding party · 12 guests
DG
David Greene
Corporate · CGI · $4.6k LTV
BW
Brian Wexler
Proposal Jun 3 (!)
JK
Jen Kowalski
Family · Jun 4 · 5 guests
EM
Erin Moore
Auburn FBC group · 22 guests
TP
Tim & Priya Patel
Honeymoon · refund req
JD
Jordan & Drew
Repeat 3x · sunset regulars
LH
Lauren Hartwell
Bookings
3
first Sep 2024
Lifetime Value
$1,840
↑ $680 this trip
Avg Rating Left
5.0 ★
2 Google · 1 TripAdvisor
Past Bookings
Jun 3 2026
Sunset Cruise · Anniversary · Private
8 guests
$680
Jul 14 2025
Family Adventure Package · Full day
4 guests
$189
Sep 22 2024
Dolphin Cruise · First visit
5 guests
$195
Waivers & Compliance
✓
Liability waiver signed Jun 2 2026
✓
Minor waiver (1 child) Jun 2 2026
✓
Photo release on file Sep 22 2024
○
Captain's Club agreement pending
Captain Notes
Deposits Collected · This Week
$9,420
↑ 23% vs last week
Remaining Balances Due
$24,180
→ Auto-charge morning of trip
Refunds (Last 30d)
$1,240
3 weather, 1 medical · 1.2% of revenue
Transactions
All Stripe activity · last 7 days
Txn ID
Customer
Description
Method
Date
Amount
Status
tx_4Kp8Q2
LH
Lauren Hartwell
Sunset Cruise deposit · Jun 3
Visa · 4242
Jun 1 · 8:42 AM
+$170.00
Succeeded
›
tx_4Kp7Wx
DG
David Greene
Private Charter · Jun 4 (full)
Amex · 1011
May 31 · 4:18 PM
+$1,799.00
Succeeded
›
tx_4Kp6Zr
SK
Sara Kim
Bachelorette Charter deposit · Jun 5
MC · 5544
May 30 · 11:02 AM
+$374.75
Succeeded
›
tx_4Kp4Mv
TP
Tim & Priya Patel
Refund · Private Charter Jun 7
Visa · 0298
Jun 2 · 9:55 AM
−$799.00
Refunded
›
tx_4Kp2Lc
MR
Marcus Rivera
Family Adventure · full charge
Apple Pay
May 29 · 6:30 PM
+$189.00
Succeeded
›
tx_4Kp1Js
JK
Jen Kowalski
Dolphin Cruise · full charge
Visa · 8821
May 28 · 2:14 PM
+$195.00
Succeeded
›
tx_4Kp0Hd
EM
Erin Moore
Group · Dolphin Cruise · Net 7 invoice
ACH
May 27 · 10:01 AM
$858.00 pending
Pending
›
Monthly reconciliation report · May 2026
Stripe export · 142 transactions · $48,420.00 net · ready for your bookkeeper
Captain & Guide Schedule · Jun 1 – Jun 7
Tap a shift to swap, copy week, or text the captain
Captain / Guide
Mon 1
Tue 2
Wed 3
Thu 4
Fri 5
Sat 6
Sun 7
Capt. Trey Boudreau
Master 100t · dolphin lead
Dolphin x4
8a–5p
Dolphin x4
8a–5p
Dolphin x4
8a–5p
Sunset
5p–9p
Off
Dolphin x4
8a–5p
Dolphin x4
8a–5p
Capt. Aaron Mills
Master 50t · charters
Charter
10a–2p
Charter
11a–3p
Wedding +
Sunset
Sunset
1p–9p
CGI offsite
1p–5p
Bach. party
11a–3p
Off
Off
Capt. Carmen Lopez
OUPV · sunset specialist
Off
Sunset
5p–9p
Sunset x2
Proposal!
Proposal!
5p–9p
Sunset
5p–9p
Sunset
5p–9p
Sunset
5p–9p
Sunset
5p–9p
Megan Wallace
Shore lead · kayak
Crab Isl.
9a–3p
Crab Isl.
9a–3p
Crab Isl.
9a–3p
Train new
7a–3p
Crab Isl.
9a–3p
Crab Isl.
9a–5p
Off
Jonas Reed
Mate · floater
Mate · all
7a–6p
Mate · all
7a–6p
Mate · all
7a–9p
Mate · CGI
1p–5p
Off
Mate · all
7a–9p
Mate · all
7a–6p
Riley Tate
Photo / social
Photo run
8a–noon
Off
Proposal!
Photo
Photo
6p–9p
CGI photo
1p–5p
Photo run
8a–noon
Photo run
8a–noon
Off
Pre-Tour Checklist
Wed Jun 3 · 6:30 PM sunset cruises
✓
Fuel — verified ¾ tank · 110 gal
✓
Champagne loaded — 6 bottles + non-alc
✓
Charcuterie cooler · stocked + iced
✓
Life vests · adult ×16, child ×4, infant ×1
✓
Marine radio · NOAA channel 9 confirmed
✓
Sandbar anchor — Crab Island bayside spot held
✓
Photo SD card formatted · Sony A7iv ready
✓
Engagement-ring box stowed (Wexler!)
✓
Sparkler stash · captain helm drawer
✓
Final captain brief · 5:45 PM
Equipment Assignment
✓
Drone (DJI Mavic 3) → Riley Tate
✓
GoPro Hero 12 → Capt. Carmen
✓
Snorkel kits ×8 → Pelican forward locker
✓
Bluetooth speaker JBL → helm
Promo Code Generator
5 active codes · 142 total redemptions this season
LOCALSGULF Locals-only sunset cruise
15% off
62 / ∞ used
Exp · Nov 30
FAMILY20 Family adventure package
$20 off
38 / 200 used
Exp · Aug 31
SOUTHWALTON 30A guests · partner code
10% off
22 / 500 used
Exp · Dec 31
AUBURNFB Auburn FBC church group
25% off
1 / 1 used
Exp · Jun 10
EARLYBIRD25 8 AM dolphin cruise
12% off
19 / ∞ used
Exp · Oct 31
Email Blast List
8,412 subscribers · 47% open rate · last sent May 28 "Memorial Day Sunset Slots Open"
Review Request Automation
Auto-text guests 2 hours after disembark — Google review link. Currently ON · 64% open · 38% conversion to 5-star.
Birthday Texts
Free dolphin cruise for kids on their birthday week. ON · 41 redemptions this season.
Weather Rebooking Auto-Discount
When a weather cancellation hits, auto-apply 15% off on the rebook. OFF · turn on for hurricane season prep?
AI Social Media Content Ideas
Drafted from your last 7 days of bookings, weather, and review sentiment
Reel · 12s · Caption
"POV: It's your anniversary, you booked the sunset cruise, and the pod showed up at golden hour. (Tag your other half — that one's for you, Lauren & Trevor.)" #DestinFL #SunsetCruise #EmeraldCoast
Story · 6s · Caption
"Three Crab Island launches today, and the water did this. Self-guided kayak + SUP rentals open every morning at 9 from the kiosk." → Swipe up to reserve. #CrabIsland #Destin
Carousel · 6 slides · Caption
"What's actually in the cooler when you book the cooler add-on? A breakdown." Slide 1: cover · 2: ice ratio · 3: water 12pk · 4: La Croix · 5: BYO booze space · 6: the captain who hauls it.
Reel · 30s · Caption
"Captain Carmen's been with us since 2018. Today she gets to drop the anchor for her favorite kind of trip — a proposal at sunset. Here's the moment. (With permission, of course 💍)" #DestinHarbor #FamilyOwned
Best-Selling Tours · MTD
Revenue by tour package · USD
Booking Source · Last 30 Days
Where new guests came from
Direct (gulfcoastadventureco.com)
87 bookings
42%
Google (organic + Maps)
54 bookings
26%
Instagram & TikTok
31 bookings
15%
Referral (locals + repeat)
22 bookings
11%
Viator / TripAdvisor
13 bookings
6%
Monthly Revenue · 2026 Season
Cumulative MTD vs prior year
2026 Season · $184k YTD
2025 Season · $148k YTD
↑ 24% YoY
Repeat Customer %
Guests with 2+ bookings on file
35%
repeat
Industry benchmark for tour operators is 12–18%. Family-run outfitters in the panhandle run closer to 28%. We're at 35% — driven by Captain's Club emails + birthday texts.
2x bookings
812
3+ bookings
347
VIP (5+)
82
Cancellation Rate
% of bookings canceled · last 90 days
Total cancel rate 13.8%
Industry avg 18.4%
↓ 4.6 pts better